Why the hero-hub-hygiene content marketing strategy still wins for DMOs | Destination Think
Kat Robinson on Twitter: "A modified version of the Hero-Hub-Hygiene model popularized by YouTube's content strategy https://t.co/SBrrztDygA https://t.co/KOSURfWA4M" / Twitter
Nicole Bullock on Twitter: "Awesome Hero + Hub + Hygiene Content Grapic via @avalaunchmedia #ContentMastery https://t.co/fTiPwAX5Uh" / Twitter
Making sense of the hero, hub and hygiene content marketing model | Stickyeyes
The Complete Guide to Developing A Digital Content Marketing Strategy